IHS Global Insight's Advertising and Media Service provides customized market analysis and advertising spending forecasts for:
- Television owners/operators (broadcast, syndicated, and cable)
- Radio networks
- Newspapers
- Business press
- Web site owners
- Direct-mail companies
- Yellow Pages publishers
- Magazine publishers
- Billboard and other outdoor-advertising companies
Tailored to your specific markets, our analyses and forecasts enable you to:
- Identify category-specific growth opportunities
- Estimate market size
- Forecast revenue by product line and geography
- Anticipate demand in particular regions
- Develop sales-compensation plans
Products and Services
- Coverage of all major media segregated by local and national ad buying
- Advertising spending demand by advertiser category
- Forecasts linked to a well-articulated macroeconomic outlook
- Detail by MSA, DMA, or county level that allow consistent cross-market comparisons
- Quarterly assessments of market-share trends
- A five-year forecast of ad spending across media and buyer categories
Using our rich set of historical data, we integrate national-level forecasts with local demographic, business, and economic conditions to estimate advertising expenditures. We present a detailed, comprehensive view of all major media types by market.
IHS Global Insight Advertising and Media Experts
IHS Global Insight's team of experts provides an independent, fact-based view of advertising and media spending, fully supported by 325+ economic forecasters and analysts worldwide with expertise in over 120 industries and 200 countries.
IHS Global Insight is the world leader in economic and financial analysis, forecasting, and market intelligence—with more than 40 years' experience and an outstanding record for accuracy.
|
