White Paper: The Maturing Business Technology Investment Landscape

Global Insight's Technology Markets practice recently completed a white paper titled From Mania to Enlightenment: The Maturing Business Technology Investment Landscape. In an environment of fierce global competition, we look at how technology can improve corporate innovation, responsiveness, and operational efficiency.

• Are you investing in the right technologies?
• Are these investments enhancing your top line while improving your bottom line?
• Which technologies will help you to best leverage intellectual capital?

Below is a brief excerpt from this white paper.

The boom-and-bust cycle of the Internet bubble taught companies two valuable lessons.

Lesson #1: Business technology investments must align with sound strategic business objectives.

Lesson #2: Business technology can drive top-line growth, as well as improvements in operational efficiency.

Gone are the days of "irrational exuberance" that fueled excessive technology investments in support of unsound business plans. In its place is a more enlightened era where technology is recognized as a critical dimension of a dual strategy to drive revenue growth, while improving executional efficiency.

Indeed, the focus now is on how technology can be leveraged to deliver the agility and responsiveness needed for companies to effectively compete on the world stage—often re-inventing business models or industries in the process. Savvy technology firms recognize that they need to support the CEO's agenda as much as the CIO's priorities. They must clearly articulate how their technology offerings help companies improve their innovation, responsiveness, and efficiency.

Please click here for the complete Business Technology Briefing.

For more information contact:
Bob Flanagan
Principal, Technology Markets Practice
Tel: +1.781.301.9158
E-mail: bob.flanagan@globalinsight.com