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Consumer Goods and Retail Case StudiesGlobal Insight's team of consultants has worked with leading consumer goods and retail companies helping them to solve real business planning problems. Some of our recent projects include: Setting Proper Investment Levels for International Markets:A semi-durable products firm sought to better understand international market opportunities over a 10-15-year horizon. They wanted an empirical, comprehensive, forward-looking perspective on countries that would offer them the greatest return on their overseas' investment dollars. However, they encountered disparate data sources and unreliable forecasts, and had no clear methodology in place to assess markets for growth potential. [Click here for solution] Entering the Chinese Market with a Competitive Advantage: A semi-durable products firm had just concluded a global market assessment and had selected China as their greatest investment opportunity. They realized they required a "deep-dive" understanding of the market from multiple angles before setting forth a strategy for entry. Some of the firm's competitors were already selling in China, while others had tried unsuccessfully to penetrate the country. [Click here for solution] Evaluating Impact of Loss of Distribution: A semi-durable products firm had been facing decreased distribution of its key products at one of its largest retailer customers. The retailer had stated plans to decrease space allocation to the category as a whole, possibly with a goal of eliminating the client's category entirely. The client wanted an objective assessment of the consumer and retail marketplace to better understand the viability of their products, as well as an estimate of volume loss if the category was to be discontinued at the retailer. [Click here for solution] Including Socioeconomic Drivers in Strategic Planning: A major manufacturer of motorcycles traditionally based its strategic planning and budget processes on expected consumer preferences, as well as on technology developments and competitor behavior. Management realized that other drivers impact the demand for motorbikes, and that it needed to measure that impact. Demographic, sociological, and economic drivers needed to be analyzed. [Click here for solution] Market Forecasting with Confidence: A battery manufacturer sought help in developing a U.S. battery market forecasting model to be used in long-range strategic planning and new product development. The company wanted a simulation tool in which staff could clearly incorporate their insights regarding long-term trends for battery-using devices, while acknowledging short-term fluctuations due to economic factors and electricity outages. [Click here for solution] Sales Forecasts Built on Quantifiable Driver Impacts: An appliance manufacturer needed an enhanced understanding of the factors driving white goods sales across markets. Furthermore, the company needed to use this understanding of the driving factors to generate reliable forecasts of white goods sales, segmented by product categories for use in its annual planning process. [Click here for solution] Modeling Macro and Product Sales: The market planning division of a motor vehicle manufacturing company wanted a simulation tool to respond to a number of "what if" questions from management. The questions stemmed from uncertainties about economic growth, consumer spending and confidence, business and consumer investment decisions, unemployment, oil prices, exchange rates, and monetary and fiscal policies. The client wanted to be able to access the outlook for motor vehicle sales by vehicle super-segments (luxury cars, midsize cars, subcompact cars, pickups, SUVs, and vans), 20 segments within the super-segments, and more than 10-15 sub-segments under a range of economic conditions. [Click here for solution] |
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