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Setting Proper Investment Levels for International MarketsClient Problem: Set Proper Investment Levels for International MarketsA semi-durable products firm sought to better understand international market opportunities over a 10-15-year horizon. They wanted an empirical, comprehensive, forward-looking perspective on countries that would offer them the greatest return on their overseas' investment dollars. However, they encountered disparate data sources and unreliable forecasts, and had no clear methodology in place to assess markets for growth potential. Global Insight Approach: Evaluate and Score Global Markets Global Insight collaborated with our client to determine key business drivers among consumption, income, education, age cohort, operational risk, and numerous other available variables. Critically, we wanted to understand not only market size, but also market potential for our client's products. Global Insight integrated and aligned variables across countries and scored each country according to weighted averages of key drivers for different forecasted time periods. The result was not only a rich storehouse of empirical data by country for our client to evaluate, but also a scoring tool that allowed them to flexibly determine priorities for investment. Outcome: Assess and Focus on Countries with the Highest Return on Investment (ROI) The client was given a substantial database of aligned insights in order to assess market opportunities by multiple criteria and timeframes. They have the confidence that market development decisions would be based on empirical business drivers that are critical to their growth and equity. The client now employs a customized approach to determine growth potential with a user-friendly tool.  |
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