U.S. Hispanic Markets
Build a better strategic plan and conduct more effective marketing programs by understanding the spending habits and demographic structure of the U.S. Hispanic consumer.
Global Insight's Hispanic Market Monitor can help you find the best market opportunities by providing a complete view of Hispanic population, income, and spending patterns along with key demographic characteristics.
Delivered as Microsoft Excel tables, our 20-year forecasts are available for the United States, the top-20 states in terms of Hispanic population, and 68 designated marketing areas. We combine an in-depth knowledge of demographic sources and methods with an internationally recognized expertise in econometric modeling allowing you to:
- Compare multiple Hispanic markets by geography and key demographic indicators, such as population, households, and income
- Calculate market size and share based on Hispanic spending by 50 detailed product categories
- View Hispanic spending by retail channel of distribution, including consumer electronics stores, department stores, and others
- Target markets based on demographic characteristics, such as age, income, and persons that speak Spanish in the home
- Develop and refine marketing and investment strategies
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