Automotive Custom Solutions
Our Global Automotive Group works closely with vehicle and component manufacturers, and others involved with the automotive industry worldwide to develop near-, medium- and long-term plans and strategies.
The Automotive Group consists of over 80 automotive experts with credentials in engineering, finance, marketing, sales, product strategy, and market research, who also have access to 325+ Global Insight economic forecasters and financial analysts worldwide. This multi-lingual, multi-national team understands the forces at play—market, product, technology, economic, financial, trade, transportation, energy, regulatory, demographic, and political—and the ways they interact to influence automotive industry growth and market opportunities.
Our automotive consultants can help clients decide on issues such as:
- Which markets to enter, as well as when and how
- Target customer identification
- Future product strategies
- Competitive strategies
- Strategic alliances
Core consulting capabilities in the areas of powertrain, emissions, sustainable mobility, interiors, suspension, thermal systems, and aftermarket, as well as vehicle-level market analysis include:
- Technology Forecasting: determines the future direction of product technologies to provide suppliers with an independent assessment of projected market potential, as well as current and potential customers' requirements with regard to the functional characteristics evolving and new component and systems technology.
- Component Research Databases: provide insight into market trends for product technology, supplier market share, and OEM component and supplier utilization
- Market Entry Assessment: evaluates component and vehicle market opportunities and risks; identifies competitive advantages and liabilities; assesses prospective partners; and uncovers unmet customer needs.
- U.S. Market Micro-Segmentation Forecasting: unbundles the normal elements of classical segmentation schemes and enables more detailed, relevant, and useful analysis and quantification of market trends and potential for new product concepts. It projects each manufacturer's market coverage at micro-segment level ten years out and can be linked to client demographic and market research data for further in-depth customized analysis. Together with the expertise of the Automotive Group's senior analysts, this capability is designed specifically to assist in the development of more effective product strategies and plans.
- Targeting Products at Generation Y Consumer: create cars and trucks to satisfy the unique wants and needs of this important generation. Global Insight has developed an effective and proven methodology to target vehicles at the elusive Generation Y consumer. Our methodology begins with an in-depth understanding of the values that ultimately drive purchase behavior. By combining an understanding of the core values with life-stage data and hypotheses for the future external environment, future consumer wants and needs for vehicles can be predicted. We can translate those future vehicle wants and needs into vehicle specifications and design direction leading to a car or truck design likely to resonate strongly with Generation Y.
|
