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Advertising Expenditure Categories

Global Insight forecasts advertising expenditure by category including:
  • Agriculture
  • Airlines
  • Apparel and Accessory Stores
  • Apparel and Other Products
  • Automotive
  • Auto Dealers and Service Stations
  • Banking
  • Building-Materials and Garden-Supply Stores
  • Business Services
  • Communications
  • Department Stores
  • Educational Services
  • Electric and Gas Utilities
  • Electrical Machinery and Equipment
  • Entertainment
  • Fabricated Metals
  • Financial Services
  • Food and Kindred Products
  • Food Stores
  • Furniture and Fixtures
  • Government
  • Health Services
  • Home Furnishings and Equipment Stores
  • Hotels
  • Industrial Machinery and Equipment
  • Instruments and Related Products
  • Insurance Carriers and Agents
  • Leather and Leather Products
  • Lumber and Wood Products
  • Membership Organizations
  • Mining
  • Miscellaneous Manufacturing
  • Miscellaneous Retailing
  • Museums and Galleries
  • Other Services
  • Packaged Goods
  • Paper and Allied Products
  • Personal and Repair Services
  • Petroleum and Coal
  • Primary Metals
  • Printing and Publishing
  • Real Estate
  • Restaurants
  • Rubber and Plastics Products
  • Security and Commodity Brokers
  • Social Services
  • Stone, Clay, and Glass
  • Textile Mill Products
  • Tobacco
  • Transportation Services
  • Wholesale Trade

We provide additional category detail for most metropolitan markets. However, for smaller regions with relatively undiversified economies, category detail is more limited.





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